Company Description

The Minor Food is one of Asia's largest casual dining and quick-service restaurant companies. We are aggressively accelerating the business growth in both domestic and global market.
Our number of restaurants exceeding 1,600 in 21 countries under The Pizza Company, Swensen's, Sizzler, Dairy Queen, Burger King, Basil Thai Kitchen, The Coffee Club, Ribs and Rumps, Riverside, Penang Street, and Poulet. We are a diverse group of down-to-earth, straightforward and very result-oriented people with a vision.
To be a Global Operator of Multiple Food Brands with the Objective of Providing 100% Satisfaction to All Stakeholders. We also share an inspiring organization culture.

Driving to Unlock the Impossibilities. This culture is the foundation in everything we do here.

If you are a highly motivated, extremely organized business executive with a successful track record in driving sales, and are looking for an opportunity to play a key role for an exciting company that will reward you for your dedication, then Minor Food is right for you

Job Description

Job Purpose:

Assist the Marketing Manager in leading and coordinating all delivery marketing initiatives to drive sales growth across Burger King’s internal platforms and third-party aggregators, while strengthening brand visibility and customer engagement in the delivery channel.

Main Responsibilities:

Develop and Execute Delivery Marketing Programs

• Implement monthly and quarterly promotion plans with measurable KPIs for the delivery channel.

• Review, optimize, and report on campaign performance across delivery platforms (Burger King app, Grab, LINE MAN, etc.).

• Coordinate new product launches and bundle offerings specifically for delivery customers.

Cross-functional Collaboration

• Work closely with Operations, Finance, Purchasing, and Digital teams to align promotions and campaigns.

• Partner with external delivery platforms to co-create marketing activities and maximize ROI.

Campaign Planning and Budget Control

• Support the Marketing Manager in planning the delivery marketing calendar and promotional mix.

• Track spending, ensure cost-effectiveness, and assist in monthly reporting and budget allocation.

Performance Monitoring

• Monitor sales, customer trends, and performance metrics by platform and campaign.

• Provide data-driven insights and assist in strategic planning to enhance delivery channel performance.

Supplier and Agency Coordination

• Liaise with creative, digital, and media agencies for artwork, communication, and digital performance campaigns.

• Coordinate with suppliers for promotional materials and campaign executions specific to the delivery channel.

Store and Market Support

• Assist with marketing material creation and store briefing for national and local delivery activations.

• Provide insights for store-level delivery performance and recommend improvement actions for underperforming locations.

Competitor & Market Analysis

• Regularly track competitor activities and delivery market trends.

• Provide inputs for LSM (Local Store Marketing) and digital media strategy development.

Administrative & Reporting Duties

• Prepare campaign recap reports and insights for internal reviews.

• Support Marketing Manager in presentations, market studies, and project tracking.

Qualification

• Bachelor’s Degree in Marketing, Business Administration, or related field.

• Minimum 2–4 years’ experience in marketing, preferably with a focus on digital or delivery marketing.

• Experience working with aggregators or e-commerce platforms is a plus.

• Strong communication, coordination, and analytical skills.

• Positive attitude, attention to detail, and ability to work under pressure.

• Good command of English (written and spoken).

• Demonstrates a strong Passion for Growth by actively seeking learning opportunities, embracing challenges, and driving both personal and organizational development.