Bringing together the strengths of both organisations, Minor Food and CP AXTRA have launched their first Corporate Franchisee Model, introducing five popular brands to enrich the Happy & Healthy Mall concept and strengthen its position as a Food & Lifestyle Destination. The model is set to expand across high-potential Lotus’s and Makro locations nationwide.

🍽️ Enhancing Food and Lifestyle Experiences

The partnership brings five well-loved brands, including Dairy Queen, Swensen’s, GAGA, Bonchon, and Steak & More, to provide customers with greater choice and convenience. Designed to serve the needs of all generations, the brands help create a more complete food and lifestyle experience where customers can dine, shop, and enjoy their daily activities in one destination.

🤝 Combining Strengths to Create New Business Opportunities

Minor Food contributes its expertise in restaurant operations and franchise management, ensuring consistent quality standards and excellence across all participating brands. CP AXTRA leverages its extensive retail network and strong customer base through the franchise model, creating new opportunities for growth and expanding access to trusted food brands.

🌱 Driving Long-Term Growth Through the Happy & Healthy Mall Concept

The collaboration supports the continued development of the Happy & Healthy Mall concept by expanding the range of food and lifestyle offerings available at Lotus’s and Makro locations. By introducing high-potential brands that cater to evolving customer needs, both companies are working toward creating vibrant Food & Lifestyle Destinations that better serve local communities.

This partnership marks another important milestone in combining the expertise of Minor Food and CP AXTRA to create value for customers, partners, and communities. Together, the two organisations are laying the foundation for sustainable growth while unlocking new business opportunities for the future.