Sizzler Reimagines Salad Bar with “Salad Bowling”, Reinforcing Its King of Salad Bar Positioning

Sizzler continues to strengthen its King of Salad Bar positioning through Salad Bowling, a playful brand experience that brings its signature salad bar to life beyond the restaurant.
At the heart of this evolution is Salad Bar, which has become a core part of the Sizzler experience. Held at Seacon Square, Salad Bowling transforms familiar favourites, from Salad Bar and Soup Cup to Cheese Toast, into interactive experience zones that make fresh and customisable dining feel more fun, relevant and memorable.






With more than 35 years in Thailand, Sizzler has evolved from being known as a restaurant for special occasions to becoming an everyday dining destination for customers who look for quality, variety, personalisation and healthier choices that still taste good.
This direction is also reflected through the brand’s different dining models. Alongside its 66 branches nationwide, Sizzler Specials reimagines Salad Bar as the main dining destination with more than 120 items and dedicated experience zones, while Sizzler Sun & Moon introduces a more premium and contemporary dining atmosphere with extended opening hours until midnight.
More than an event, Salad Bowling is a creative expression of Sizzler’s continued commitment to making quality, variety and healthier dining part of everyday life, while reinforcing its position as the true King of Salad Bar.
